Brand Identity for a Disability Support Worker
Harry's thrive collective
Project Brief
Harry came to us as an 18-year-old support worker with a big heart and an even bigger vision. Working with neurodivergent kids and young adults in the Bayside area, he needed a brand identity that truly reflected who he is: genuine, adventurous, and passionate about helping young people thrive.
The brief was clear; create something bold, energetic, and full of personality. It needed to stand out in a busy industry while instantly communicating trust, fun, and inclusivity to both the young people Harry supports and their families.
Concept Development
We kicked things off by diving deep into Harry's story and values through our Brand Clarity Workbook, before researching his competitors to find the white space his brand could own.
From there, we built a vibrant identity anchored in four purposeful colours: Ink Blue for strength, Bright Green for positivity, Sky Blue for honesty, and Violet for creativity.
A chameleon logo was chosen to honour Harry's South African heritage and represent his ability to adapt to each client's unique needs.
Typography using Quicksilver and Open Sans brought the playful, modern personality to life across merch, social media, and digital assets.
Outcome
Harry walked away with a complete brand identity that feels as energetic and genuine as he is. From a full colour style sheet and logo suite to social media mockups and a ready-to-go Instagram strategy, every piece was designed to connect with his audience and build credibility fast.
The brand has a strong, consistent visual language that works across everything from a cap to a website. Most importantly, it gives Harry the confidence to show up and attract the families who need exactly what he offers.
Out in the wild
