How I work & other frequently asked questions
The Design Process
Step 1 - Discovery call
We'll jump on a quick call to chat about your business and your project, and make sure we're the right fit for each other before anything moves forward.
Step 2 - Proposal
Once you're happy to proceed, I'll send over a design proposal in your client portal, including your deposit invoice and a proposed project timeline.
Step 3 - Getting to know you
Once your deposit is paid, I'll spend time getting to know you and your business (or design project) better, via a live chat and questionnaire, depending on your package inclusions.
Step 4 - Mood board
We'll create a digital mood board for your project. This becomes the foundation for everything that follows. Once it's approved, I'll start designing your concepts.
Step 5 - Feedback and revisions
You'll then have the chance to give feedback (usually via email or Zoom). I'll refine your design through the revisions stated in your price list, until it's approved. Please respond promptly with clear feedback, as delays can push out your timeline.
Step 6 - Final files
Once everything is approved, finalised and paid for, I'll send your final files via a Dropbox link, in various formats for web and print. Print artwork is supplied high res (PDF and/or EPS), so no quality is lost. Web files come as PNG and JPEG, with SVG supplied for your logo files.
How long will the design process take?
Every job is different. If you've got a deadline in mind, let me know at the start and I'll confirm whether it's achievable. Once we start working together, your design proposal will include a project timeline, so you know when to expect updates from me, and when I need things from you.
Frequently Asked Questions
What if what I am after is not on your price list?
No worries, if you have something specific in mind that doesn’t quite fit the listed options in the price lists, send me a message for a custom quote.
Do your prices include printing and production costs?
The price list excludes printing and production costs. Printer costs are additional and will be quoted as required.
Do your prices include GST?
Prices are in Australian dollars. GST is not included in price list items. GST will be additional.
What sort of payment plan do you offer?
For projects over $1000, a deposit of 25% is required prior to starting your project. The remaining balance will be made over no more than two payments via bank deposit. Projects less than $1000; payment is required upfront prior to commencement of work.
Files will not be provided until full payment is received.
How will we communicate throughout the process?
At the beginning of the process we will chat via live chat, typically ZOOM (if this is included in the package you choose). After the initial consultation most of our communication will be via email as I find this the best way to work. If you would however like to schedule a time to chat throughout the process we can certainly do so.
Can I share my project details and prices with others?
All quotations and project details are unique to your company and the specific project and are therefore strictly confidential.
Who owns the copyright to
my design?
The Client assumes full copyright and reproduction rights upon full payment of a completed project. Studio 76 retains personal rights to use completed projects and concept artwork for marketing purposes.
Font & Licensing
Custom fonts will have to be purchased by the client as licensing is non-transferable. Clients are not authorised to share or hand over licensed fonts to external parties.
When can I get in contact
with you?
My business hours are typically Monday to Friday; 9am to 5pm. I respond to emails during business hours.
I am not available on weekends or on short notice. Please allow 2 business days for return correspondence.
Can we talk on the phone to see if we connect before I commit?
Absolutely, I’m always up for a quick chat, but my time is precious so please only request a call if you are genuinely interested in working together.
Design Speak - Terminology and what they mean
Design Software
To design, I use the Adobe Suite, specifically Illustrator (logo creation), Photoshop (photo editing) and Indesign (document layout). Other programs I use to assist in social media content creation is Canva.
Colour palette
A palette, is a collection of specific colours used for a brand or project. The correct use of colours can form the visual foundation to aid in maintaining consistency and pleasing aesthetics. A good way to check if your colour palette is balanced is to view the shades in grayscale.
Mood / Vision Board
A mood or vision board is a physical or digital collage of images, textures and text arranged to provide a theme and inspiration for a design project. It is a great way for a client to communicate their vision and vibe to the designer.
Design Inspiration
Inspiration can come from many places, such as your surroundings; a favourite painting, a sequent garment, a plant or flower, the beach, a book or magazine. You can also look online via applications such as Pinterest, Instagram or Behance. Wherever you find it, the key is to create the right balance to express a clear message.
Copyright Vs Trademark
Copyright is the time-sensitive legal ownership of original intellectual property such as books, artwork or music. It commences automatically as soon as the work is created.
A trademark is the legal ownership of an identifiable item e.g. brand, logo or slogan. It needs to go through a process to ensure it is unique in its image and industry. Trademarks do not expire.
Fonts Vs Typeface
A font is a group of characters of a similar design e.g. Helvetica - Regular 10pt. A typeface is the family of fonts e.g. Helvetica Regular, Bold, Italic in all pt sizes. When creating a brand identity a designer will pair together 3 or more Typefaces that are to be used according to the stylesheet or brand guideline. This ensures the brand keeps a professional, consistent look and feel across all branding collateral.
Jpeg Vs PNG
Jpeg (Joint Photographic Experts Group) - In general this file format is great for photographic images with a lot of colours, however can't retain transparency.
PNG (Portable Network Graphics) - In general are great for digital images with simple graphics with contrast colours and require transparency e.g. logos, and design elements.