Luxury labels for a local beauty professional
sassy bodies
Out in the wild
Are you ready to take the next step? Contact me today to discuss how we can transform your brand with unique, professional design solutions tailored to your needs.
Project Brief
I was asked to design luxury labels for a self-tanning range that caters to all audiences, including women, men, and gender-neutral options.
The colours needed to align with the existing branding and still have a luxurious feel that speaks directly to high-end clients.
The goal was to develop a cohesive range that remains distinctive for each target group yet maintains the brand’s elegance and sophistication.
Concept Development
I approached the project by focusing on creating a minimalist, high-end design that would feel luxurious and inclusive across all ranges.
For each line I created a unique yet cohesive set of labels that reflects both the brand’s identity and the preferences of its niche clients. The minimalist design was accented with subtle detailing, ensuring the labels stand out without overpowering the product.
This attention to detail created a seamless visual flow that appeals to diverse audiences while maintaining a strong, sophisticated brand presence.
Outcome
The final labels delivered everything the client envisioned—a luxurious, polished look that’s both striking on the shelf and perfectly aligned with the brand.
The designs resonated with each target audience, creating a strong market appeal across the different ranges. The refined colour palette and clean layout created a timeless aesthetic that suits any environment, from high-end boutiques to online platforms.
The client was genuinely impressed with how the labels not only elevated the brand’s luxury feel but also met the specific needs of their diverse
customer base.